People & Passion

The people in our organization are a key reason for the success of our breeding program. Without their dedication and commitment to excellence, it would not be possible to deliver high quality layer breeds fit for the needs of the future. Hendrix Genetics revolves around animal breeding and selecting animals with the highest genetic potential. Technical service teams collaborate closely with the customers. This ensures the full genetic potential is achieved. People make our business. Developing the best solutions involves listening and understanding. We believe in two-way relationships in every aspect of our work to gather and share information. This allows better insight into serving customers better.

Breeding direction must be guided by the needs of our customers and the market. To stay up to date, our team is closely connected to our customers and global egg industry stakeholders.

Our sales team is extremely knowledgeable and many have decades of experience in the egg and poultry industry. The team combines layer breed and egg market knowledge to give you tailored recommendations based on your market and housing management system. Based on the preferences and needs of our customers we advice what layer breeds are best suited for their local egg markets and operations.

Individuals in sales, technical service, and product development are trained in listening and understanding the needs of our customers and bringing this perspective to the R&D team. Breeding directions are based on the needs and wishes of the egg industry. Our large genepool and our broad portfolio of layer breeds allows us to develop breeds with different characteristics for different markets. Whether it is cage, cage-free or organic, brown eggs, white eggs, blue eggs or tinted, there is always a layer breed for your market.

At the same time, our R&D department is closely connected to academic and industry partners to be sure we are keeping a long term view of the future of the world’s food supply. We are passionate about our customers and partnering for shared success.

The people in our organization are a key reason for the success of our breeding program. Without their experience, dedication and commitment to excellence, it would not be possible to deliver high quality laying hens fit for the needs of the future. We are proud that many of our colleagues have long lasting careers in the egg and poultry industry, and that they are taking the time to educate and hand over their knowledge to the future generations of poultry experts. our people are characterized by collaboration and teamwork, and their drive to invest in long-term customer relationships.