Proven product performance
We take great pride in the excellence of all our layer breeds. Our broad poultry portfolio has achieved this distinction through investment and a focus on continuous improvement.
This includes investment in the latest technologies, poultry farm and hatchery upgrades, and research projects. In all of our layer breeds, we focus on key traits that matter to you: livability, egg quality, productivity, animal welfare and reliability.
Invest & Improve
Product improvement is the result of investment and continuous improvement, We invest in our R&D centers and testing methods
Measure & Monitor
Product standards are the result of recurrent testing, field testing, and independent trials
Quantity & Quality
Both quantity and quality are both guiding factors in product development