Published on Jan. 26, 2021
Strong partnerships and excellent product performance result in vast growth in Saudi Arabia and the GCC
Saudi Arabia is self-sufficient in the production of their eggs. They export their surplus of eggs, mainly to other Gulf Cooperation Council (GCC) countries. Nearly all the birds are housed in conventional cages, and it is a 100% white eggshell market. The per capita egg consumption is moderate when compared to the rest of the world, but it is clearly back on the rise over the past decade with almost 6 kgs of eggs per capita a year.
During the past decade, we have seen a significant growth in market share of the Hendrix Genetics products, mostly Hisex White and Dekalb White, in Saudi Arabia and the GCC countries. Strong livability, longer production cycles, and excellent egg quality are key features of the Hisex White and Dekalb White that have been an asset. As a result, the Hendrix Genetics market share has increased to over 50% and is expected to grow steadily in the years to come. Despite the challenges faced in this region, such as high temperatures and health challenges, producers have been able to improve their flock results each year. Proven product performance combined with our well connected and high-quality distributors and a fast-developing egg industry have resulted in increased success for the market.
Big investments have been made by our distributors, such as hatchery technologies, fully climate-controlled chick transportation trucks, vaccination strategies, and new poultry feed factories, all done to further improve the success in their egg and poultry market. All efforts and investments seem to be paying off with topnotch biosecurity and focus on continuous improvements. These investments made by our parent stock customers combined with the best genetics result in a highly productive egg industry in Saudi Arabia and the GCC countries.
A visit of the experts of Al-Bayad with Bert Vinke (area manager Middle East) and Président Thijs Hendrix
