Published on June 24, 2025
Welcoming Noor Group, Pakistan
In the dynamic world of poultry farming, success is built on strong partnerships, shared visions, and years of dedication. We are thrilled to officially welcome Noor Group as a valued customer of Hendrix Genetics, marking the beginning of a long-term collaboration in advancing poultry excellence.
The story of our partnership with Noor Group began in 2019, during a road trip from Multan to Lahore. It was then that a newly constructed boundary wall caught our attention—behind it, a promising poultry project was taking shape. Upon inquiry, we discovered that Noor Group was developing new poultry houses. This initial encounter led to further discussions with Mr. Sohail, who was overseeing the construction, and eventually, with Mr. Farhaj, the visionary owner of Noor Group.
Over the next two years, regular meetings and visits allowed us to witness the impressive progress Noor Group was making. In November 2021, during a roadshow across Pakistan, our team had the privilege of meeting Mr. Farhaj at his residence. The hospitality was remarkable, and the discussions insightful. During that conversation, Mr. Farhaj shared his ambitions of importing parent stock (PS) by 2023/2024, once their feed mill and poultry houses were fully operational.
True to their word, Noor Group has steadily expanded their operations, rearing nearly a million birds up to 12 weeks for other farmers. After five years of continuous engagement, discussions, and strategic planning, 2024 marked a turning point. Noor Group confirmed their readiness to import PS, The significance of this partnership has been officially recognized during VIV Bangkok 2025,
We look forward to a future filled with mutual growth, innovation, and shared success.
