Published on Dec. 24, 2025
Season greetings
2025 is coming to its end. Another year has passed quickly, with many milestones and also some challenges—especially with the ongoing outbreaks of Highly Pathogenic Avian Influenza. Even so, our recent investments in the supply chain have paid off. We’ve been able to keep delivering to the vast majority of our customers, even when things got tough. By working closely with logistics partners and investing in local supply bases, we’ve made our supply chain more robust and flexible. This has allowed us to respond more quickly to changing situations, whether it’s a disease outbreak or a shift in market demand, helping our customers keep their operations running smoothly.
A major highlight this year was the opening of our new R&D farm in the Netherlands, the biggest investment we’ve ever made in research and development. This isn’t just about new facilities; it’s about strengthening our breeding programs and securing genetic progress for the years ahead. The latest results from the 41st North Carolina Random Sample Test confirm it: our laying hen breeds are leading the pack, bringing more value and profit to egg producers worldwide. We’re proud to see more producers joining the 500 Egg Club, and this year, some egg producers even reached the milestone of 600 eggs per hen housed. These achievements show what’s possible when genetics, poultry knowledge, management, and teamwork come together.
We’ve also made big steps in data. Our partnership with Eggbase is making data collection easier and more useful for egg producers all over the globe. In the course of 2026, we’ll switch from PRIMA to EggSense Lite, giving egg producers access to an improved tool for real-time flock insights. A growing number of egg producers are using the Eggbase tools to track flock performance and spot issues early. Our goal is simple: help every flock reach its full genetic potential, no matter the challenges.
Looking back at 2025, we welcomed a record number of guests to our international headquarters. These visits—whether for training, sharing insights, or building relationships—help us stay connected to the needs of hatcheries and egg producers around the world. The exchange of ideas and experiences benefits everyone.
In October 2025, we also celebrated a milestone: it has been 20 years since the establishment of Hendrix Genetics. We could only dream about the impact we have made in those 20 years. But this could only have been achieved by the pioneers who changed the world of poultry breeding and stood at the foundation of our laying hen breeds decades ago. By keeping their genetic lines and continuing genetic improvement, we are clearly embracing the past to catch the future—building further on the work they started. Or as we like to say: better breeding today, for a brighter life tomorrow!
As we wrap up 2025, we would like to thank all our customers for their trust in our laying hens, our people, and our company. We want to thank everyone for their hard work and commitment. Every selection that our geneticists make is aimed towards improved sustainability of global egg production. But we are not making these efforts alone—together with our research partners and all global egg producers, we are all working to improve health, welfare, and efficiency, and to further reduce the carbon footprint of egg production. The future for egg producers is looking bright!
On behalf of all the colleagues at Hendrix Genetics Layers, we wish you a happy holiday season and all the best for the year ahead. Let’s keep working together, sharing knowledge, and producing the world’s most important superfood—eggs—every day.
